Making Sales Online

When you’re a small business owner, nothing is more important than sales. It goes without saying that revenue is the life blood of business. So why do most business websites focus only on marketing products and services, and not taking the next step of closing the sale? Maybe it’s time to start collecting payments online instead of just generating leads. With a few simple changes your website it could be paying for itself.

The typical lifecycle of a company website begins as an online brochure directing potential customers to contact the company for more information. Adding the ability to capture sales leads through the use of html forms is the next step in website evolution. For companies selling products, adding a shopping cart can turn prospective customers into paying customers. But when it comes to companies that sell services, where the price is not known ahead of time, lead capture is often the stalling point in their website progression. What most companies don’t consider is the ability to use online payment systems to allow customers the ability to pay their invoices online.

Adding payment options to your website can range from simple modifications to in depth software development. In the past, figuring it out was a lesson in patience and persistence. The good news is that adding simple payment options to your website has never been easier. 

PayPal.com

One of the most widely used online payment systems on the Internet today is PayPal.com. Gaining a start as a way to pay for eBay purchases, PayPal has quickly become the standard payment system for merchants all over the web. PayPal allows your business to take credit cards without the normal hassle of setting up a merchant account. For this one reason alone, it remains a great service to use as you first implement online payments.

PayPal offers many payment services depending on your different business needs. A good starting point is their Website Payments Standard service. With no setup charges or monthly fees, and no programming skills required, it’s an easy way to start accepting credit cards. All you need to do is set up a business PayPal account and then link it to one of your bank accounts as a funding source. My suggestion is to setup a special separate bank account just for your PayPal transactions. That way reconciling your transactions will be simple and straight forward.

Once your account is setup, PayPal makes it easy to start selling online with simple “Buy Now” and “Add to Cart” buttons. Just use their easy button wizard to generate the HTML code, then cut and paste the HTML into your web pages next to the items you’re selling. With PayPal, You can even create and email invoices to your customers for your goods and services, or create a specialized version of a “Donate” button have your customers send you payments along with their account number.

Taking payments online is now available for even the smallest business. All it takes is a little bit of planning and services at Paypal.com. If you can integrate web orders into your back office fulfillment process, additional revenue could be right around the corner. And who couldn’t use a little more revenue these days?